Alright everybody its word time! Today one9 has a brand new word for you. Its immersive advertising!!! Immersive advertising is when companies stick advertising into stuff that you see. For example a coca-cola logo in a movie. But today’s post is not about coca-cola. Its about these little critters called neopets. Neopets are cute little animated animals and were pretty big about five years ago. Right now the little animals are busy poisoning the mind of our next generation of children.
The way these neopets are doing this brings us write back to immersive advertising. The programmers stick companies such as McDonalds into their games to advertise the companies and influence kids to buy their stuff.
My opinion is that this is getting out of hand. I think that it is almost criminal to put advertising to large companies such as McDonalds into games that small children play.
I thought we were trying to fight obesity here people!!
-one9 signing off
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