For the last few weeks everyone in mrmayo’s class has been reading about advertising. I did and essay on immersive advertising. I hope you like it and here it is!
Deceptive Advertising: Immersed in our Brains
Many children like to go on the computer or watch TV. Whether it be to watch your favorite show, or just to check your email many children spend time in front of a screen. However because the amount of time children spend in front of the TV is such a well know fact many advertising agencies see this as a marketing jackpot. They use a type of advertising called immersive advertising. With the number of kids in front of a screen today it is easy for advertising agencies to influence kids to buy their products.
Immersive advertising is when companies get deals with on screen things like computer games TV shows or movies. Then the companies stick in advertisements for anything imaginable. The idea behind immersive advertising is if young children see their favorite character eating fruit snacks of a certain brand they will go and ask their parents to buy that certain type of snacks. This will also inspire those children to remember the snacks when they are older and buy that companies product even after their younger years. This will make people continue to buy those snacks and make the company that produces them even more money.
There are many different examples of where one can find immersive advertising. One web site that is a great example is neopets. In neopets you can create a cute little character and take care of it. What the many children that play neopets don’t know is that they are being a little marketing guinea pig and you are looking at immersive advertising as you play. The neopets site advertises unhealthy food such as McDonalds and Fruit Loops and the companies hope that the small children playing will see this and want to go buy McDonalds or Fruit Loops.
Immersive advertising is very dangerous and is the most affective type of advertising for today’s generation. Because of the time spent in front of a screen children will see and be influenced by immersive advertising and will want to buy more products. Some people would ask why this type of advertising is considered deceptive when you can see the advertisements clearly. The reason this is deceptive advertising is that once kids see this logo they will want to try it, and if they like it the company has another little consumer ready to buy their products.
Advertising agencies defense is that they are not breaking any laws. Also they say that without advertising the economy would collapse. While this is true there is an unethical factor in it. When children see the advertising enough they will go out and ask their parents to buy it. If this product is unhealthy like McDonalds then the child will have a greater chance of being unhealthy because they ate at McDonalds when they were younger. Sticking advertisements into games and movies that small children watch or play is just plain wrong.
Well their it is.
PS: Thanks for the blogrolls everyone.
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